About us

Design of Norway AS was founded in 2016, but the company name and business idea were already conceived in 1995, so things can take some time.


We design interiors and gift items with designs inspired from home and abroad and fix everything from idea to finished product. Quality and our own design are important details for us.


Design of Norway AS is a family company run by Anna and Kjell Erik Strøm.


Our products and designs are, among other things, inspired by Norwegian design, Scandinavian nature, folk art and retro design.




Our first collection was "Snill Pike?" cups which are an old tradition in Norway, but with a new twist. Modern women can decide; who am I today Nice girls may go to paradise, but mean girls go where they want. That's why we have created both Snill Pike, Snill Pike? and Slem Pike with different motifs. Everything in its time.


The Fabelskog ® series was first presented in 2017 at the Oslo Design Fair. The inspiration for Fabelskog came from several sources; 60s retro design, forest and nature, folk art and old traditional ornaments with a new twist and modern colouring.




Fabelskog is not just a design series, it is also a story about funny and kind animals who live in a fantasy forest in Norway, a country near the North Pole. The drawings contain many small details that are worth studying. The motifs can currently be found on home textiles such as kitchen towels and table runners, breakfast service with cup, plate and bowl, while some animals are only found on cups. Matilde the cow is also available as a cream jug. Famous animals that live in Fabelskog are;


Kind Fox


Shy Deer


Fussy  Squirrel


Lazy Roosters


Smart Bears


Wild Sheep


A Singing Cow called Matilde


Dancing Birds


Some other animals also live there and will be added to the collection eventually. Follow along, maybe the animals will come to a forest near you.


Norwegian and Scandinavian design with inspiration from East and West.